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1. #How to set up a youtube channel guide how to#
2. #How to set up a youtube channel guide movie#

Be sure to scout on the day of the week and time of day you plan to shoot to collect enough data on your location. Consider whether you need access to electricity depending on your equipment setup, how the natural light affects the shot at that time of day, and how crowded the location is. If you’re shooting off-site, allow yourself plenty of time to find the right location. Simply set up your camera in various places to find the best physical spot for your shoot as you preview options, consider what’s in the background of the shot and the lighting to find the optimal location – but more on that later. If you’re filming on location, for example at your office or home, location scouting can be a pretty easy task. Whatever direction you choose to go, establish that before you collect footage so your video reflects the mood you’re trying to create. You can start this process by simply brainstorming a list of words to guide your process you might want to create a video that’s motivational and inspiring, one that’s serious and tear-jerking, or one that’s high-octane and fast-paced. Be sure the tone of your video is consistent throughout and reflective of your overall goal. The same thing can happen in marketing videos.Īs you consider your video, think about the overall mood of the piece you’re creating, and how all of the video’s elements – music, lighting, voice over, even the colour composition – come together to create that mood and reflect your brand. Suddenly you’re watching two characters exchange quippy dialogue, and the thrill is totally lost.

#How to set up a youtube channel guide movie#

But just as you expect a dramatic, terrifying scene to unfold, the movie takes a comedic turn. Imagine this: you’re watching a horror movie, and you’re on the edge of your seat in anticipation of the next blood-curdling moment. There’s a reason why movies are categorised into genres. For more on video SEO, check out our post Video SEO: The Ultimate Guide. You can perform more sophisticated keyword research using an online keyword tool we’ve compiled our favourites in our post The 9 Best YouTube Keyword Tools.Īs you incorporate your search terms, consider including a written copy of your video transcript in the description to maximise your possibility of showing up in search results. This will help you see where there are opportunities to create better content that could rank higher in user searches. As you review them, see if they have a lot of views, are high quality, and answer the question appropriately.

If you see videos from your competitors, you know you’re on the right track. For example, a decking company might already know people will search for “DIY deck repair” or “how to restain a deck.” Do a bit of research on your own by searching for these terms on YouTube.

You can start by making some assumptions about what your audience is searching for. Simply adding intentional, researched search terms to your video title and meta description can drastically improve your video’s performance. YouTube keyword research is an SEO tactic you can use to find the best search terms to include in your video content. This process will help you understand what resonates with your audience before you invest resources into creating your own content. As you review them, see if there are themes you can learn from – patterns that unite the most popular videos, topics that don’t get a lot of traction, and so on. Take a look at which of their videos have the most views and comments to see what your target audience is engaging with. To get started, create a list of your competitors, and then review their YouTube channels. You can also find their content gaps and fill them with your own content for example, if you notice your biggest competitor doesn’t have video FAQs, that can be a great way to stand out and add value for your potential customers. Take a look at how your competitors are using video content in their marketing strategy, and use them as a source of inspiration as you create content.

#How to set up a youtube channel guide how to#

The best place to start as you learn how to make a YouTube video is with a little competitive research. We’ve compiled our top tips for how to research and plan your video, what kind of equipment to use, how to structure your video, and how to optimise and upload it to the platform in a matter of minutes. Video marketing and production involves plenty of other important components that can help you reach your video goals. Making a great YouTube video isn’t just about the content in the video itself. How to make a YouTube video: our top tips Promote your video on other digital channels